Course Overview
This 10-week advanced course is designed for professionals who have foundational SEO knowledge and want to develop sophisticated strategies for research project visibility. Learn technical SEO, advanced analytics, link building strategies, and comprehensive digital marketing approaches.
Learning Outcomes
- Implement advanced technical SEO optimizations
- Develop comprehensive link building strategies
- Master advanced SEO analytics and reporting
- Create integrated digital marketing campaigns
- Optimize for featured snippets and rich results
- Conduct competitive SEO analysis
Course Modules
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Module 1: Advanced Technical SEO
Site architecture, crawlability, indexation strategies, and performance optimization.
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Module 2: Strategic Link Building
Ethical link acquisition, relationship building, and authority development.
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Module 3: Advanced Analytics
Data interpretation, attribution modeling, and ROI measurement.
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Module 4: Content Marketing Strategy
Strategic content development, distribution, and promotion.
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Module 5: International SEO
Multi-language and multi-region SEO strategies.
Prerequisites
This course requires basic understanding of SEO principles. We recommend completing our SEO Fundamentals course first or having equivalent knowledge.